E-commerce Platform Migration: 9 Ways To Avoid SEO Disaster

Nikki Attkisson | Last Updated : December 15, 2021

While doing website migration, a great number of organizations experience issues due to which organizations can lose a considerable amount of traffic and, at last, income. Migration can be defined in short as a change to an alternate adaptation of a programming language or taking on another programming language.

E-commerce Platform Migration

Your SEO endeavors might change because of a web-based business stage change. The following are nine things you ought to do to keep in mind.

E-commerce Platform Migration: 9 Ways To Avoid SEO Disaster

1. Determine what changes will occur during the site’s migration.

Migration to your web-based business stage can present a wide assortment of changes to the data structure and other different things. It is essential to set up and test your data set on the new stage prior to executing changes in the space. The test execution will determine all the changes that the new stage will bring about.

2. Create a list of all of the URLs on your current website.

It’s essential to have a record of each URL on the old site that you can reference and redirect during the site migration. The last thing you need is to keep a record of the data you have worked with the web search tools on account of the migration.

3. Create a list of the URLs that will be used on the new site.

Prior to the site migration, you ought to have an intensive understanding of how to develop page URLs, and the resulting outcomes will be diverse after the migration. In this case, if you create a list of URLs that will be used on the new website, it would prove handy and helpful.

4. Create a List of Your Most Reliable Pages

Keep in mind that after your site migration, the most authoritative URLs should not change. All things considered, it’s consistently conceivable that you could lose some connection value by changing the URLs of your most authoritative pages. In order to not lose internet researcher traffic, make a point of securing pages already getting web traffic. It’s important to note that no progression during the migration denied them that status.

5. Assess your rankings and standings

You can use the tools available to gather as much information about the site as possible before making any progress. Try to focus on the top watchwords and catchphrases as well as the information for whatever number of pages could be expected under the circumstances. 

6. Search for any missing pages.

One of the most troublesome SEO issues during website migration is missing pages. They happen because of opposing URL naming schemes, pages becoming distant from the route or static URL issues. So go bits and pieces through the website and search for any absent or copied site pages so you can fix this issue.

7. Examine any links that were manually created.

Content is powerfully produced by the web-based business stage, which is physically created and statically embedded into the content. The physically built connections should redirect to the right page after the site transformation. Nonetheless, you ought to try not to connect to any of your own site’s redirected pages. 

8. Make a redirect map from your old site to your new site.

Create rules for use in .htaccess based on your knowledge of the new URL naming scheme. This will redirect every one of the old URLs to the new URLs after the site migration. After the site transformation, this will redirect all old URLs to the new URLs.

9. Post-Launch Assessment

Quickly slither through the site for mistakes after you move to the new stage. Test for any issues that might have emerged during the exchange from the test execution to the completely functional site. It would prove very helpful.


As there are an excessive number of sites that lose permeability in indexed lists unjustifiably by just overlooking these pointers. When you migrate to the new E-commerce stage, keep these 9 things in mind, and your work will be a lot easier. 

Nikki Attkisson

With over 15 years as a practicing journalist, Nikki Attkisson found herself at Powdersville Post now after working at several other publications. She is an award-winning journalist with an entrepreneurial spirit and worked as a journalist covering technology, innovation, environmental issues, politics, health etc. Nikki Attkisson has also worked on product development, content strategy, and editorial management for numerous media companies. She began her career at local news stations and worked as a reporter in national newspapers.

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